Analytik Jena and Fisher Scientific conclude a marketing and sales agreement
The products of the bio solutions division of Analytik Jena AG will in future be marketed and sold in the Federal Republic of Germany through the extensive Fisher Scientific laboratory equipment channel.
Analytik Jena and Fisher Scientific have entered into a marketing and sales agreement for the German Market. The broad range of reagenetic equipment and instruments of the Jena Group will appear in future in the Fisher Scientific Sales Catalogue and then be distributed and sold via the competent Fisher Scientific sales staff.
The bio solutions' division of Analytik Jena AG is developing increasingly in the direction of being a system provider for bio-analytical applications and molecular diagnostics. The range of PCR- and detection appliances is being supplemented by reagenetic equipment, e.g. for DNA purification and laboratory- consumables and disposables, as well as by simple robotic systems. A total of 15 patents have been applied for during the past three years in this highly innovative industrial segment. Today the rapid PCR systems offered by Analytik Jena are the fastest on the market.
Mr. Klaus Berka, the CEO of Analytik Jena AG, offered this explanation: "We anticipate significant impulses from these collaborative marketing and sales' activities within this still young area of bio solutions. We are extremely glad to have been able to gain the cooperation of Fisher Scientific for the marketing and sales of our well rounded product range."
Dr. Eckhard Budde, Product Manager for the Fisher Scientific Life Science market, also expressed himself positively on the future cooperation agreement: "The Analytik Jena success story is impressive to say the least, and we are confident of this company's still greater development potential. For this reason especially, we are also extremely glad to be active as the future marketing and sales' partner for the bio solutions' division of Analytik Jena. It is ever more important for us to be able to extend our product range in the life science market and round this off qualitatively. The products of Analytik Jena fit precisely into this concept."
Source: Analytik Jena GmbH