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PANalytical opens direct sales and support organization in Mexico


From November 1 2006, PANalytical (Almelo, The Netherlands), the world's leading supplier of analytical instrumentation and software for X-ray diffraction (XRD) and X-ray fluorescence spectrometry (XRF), will conduct its business in Mexico directly as a PANalytical entity under the aegis of Spectris Mexico, instead of through its agent - PONA.

PONA and PANalytical have worked together over the past 13 years. Throughout this time the two companies have enjoyed a special relationship, with PONA concentrating, amongst other products on PANalytical business. The strength of this association is reflected in the new organization with all PONA employees joining PANalytical Mexico.

An agreement stipulating the transfer of all PANalytical business from PONA to the newly set up organization was signed by Mr. Polo Navarro, President of PONA, and Drs. Gjalt Kuiperes, Regional Director Americas of PANalytical BV, Oct 20, 2006. Mr. Gjalt Kuiperes commented: "with this merger of two long lasting partners PANalytical will be able to offer the best of two worlds to its existing and potential customer base in Mexico. With all PONA employees joining the new PANalytical Mexico team we will have a seemless transfer even to the extent of continuing the telephone numbers".

The change in organization follows years of rapid growth in PANalytical's business in Mexico: the company's traditional business areas of research and industry, as well as the cement, steel, petrochemical and semiconductor sectors, have been extremely active.

Source: PANalytical GmbH